PATH Rocks 2007 was an organization celebration and fundraiser for the PATH Foundation held June 2nd, 2007. The PATH Foundation is a non-profit that builds walking/jogging/biking trails through the metro Atlanta area.
Sean served as a member of the steering committee and as the Marketing Chair for the event. The team was challenged to revitalize the annual event specifically seeking a wider audience.
Sean led the team through a a strategic session that distilled the goals, key success metrics, and target demographics for the event, then developed a multi pronged marketing campaign to meet the goal of "raising awareness".
The results of the team's efforts were nothing short of amazing. Over 800 people came out to celebrate the success of the PATH Foundation, raising over $45,000. The board of directors were thrilled with the success of the event, from the promotion to the the event esthetics to the 400% increase in attendance over previous years.
The marketing effort organized by Sean far exceeded the goals set forth.
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